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From Inbox to Sale: Unleashing the Power of Email Marketing
Is email marketing an effective tool for businesses? In today's digital age, email has become a ubiquitous communication tool, and businesses have recognised its potential as an effective marketing channel. Email marketing remains one of the most popular and cost-effective ways for businesses to reach their target audience. According to recent studies, email campaigns generate an average ROI of 42:1, making it one of the highest-performing channels available.
How direct marketing can increase business ROI Direct marketing is a type of advertising in which businesses communicate directly to customers through a variety of media including mail, email, phone, and text messages. It is one of the most cost-effective ways to reach out to potential customers. With the introduction of new technology such as direct mail and the Mail Preference Service (MPS), it has become easier for companies to target their audiences more precisely. But does direct marketing actually work?
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