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How to Generate More Website Enquiries

July 11, 2023

How to generate more website enquiries


Having an online website is an essential part of any successful business. Without one, potential customers may struggle to find you and are unable to make enquiries about your services or products. Generating more website enquiries isn’t always easy, but luckily there are a few simple techniques that can be used to increase the number of people visiting your website and making contact with you. 

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Identifying Audience


Identifying your Audience is key when it comes to generating more website enquiries. Knowing who you're targeting will help you craft a message that resonates and drives conversions. Understanding your audience and their needs will help you create content that engages them, driving them to take the desired action of making contact with your business.


It's essential to invest time in researching and understanding who your target customer are, what they need and how they think - this will allow you to tailor your messaging accordingly. Consider conducting surveys or interviews with existing customers, so that you can get an accurate view of the market and its demands. You should also consider industry trends in order to identify areas where potential customers may have unmet needs that could be addressed by your business. Additionally, consider using analytics tools or competitor research to gain further insights into what people are looking for online. 

  • Optimise Your Website

    Optimising your website can be one of the most effective ways to increase website enquiries. It's important to create a site that is easy for visitors to navigate and locate the information they need quickly. 


    To begin, it's essential that you keep up with industry trends and provide a modern design for users who are looking for quick navigation and intuitive features. This means keeping content up-to-date, ensuring images are high quality, and ensuring all links are working correctly. Additionally, using keywords in titles and page headings can help attract new visitors from search engines like Google or Bing. 


    Finally, engaging content should be included throughout the website, such as stories about customers or case studies demonstrating successes. 

  • Establishing Brand Presence

    Establishing a strong brand presence is an essential part of any business' success. It allows customers to recognise and remember your products or services, and it helps create trust between you and your existing or potential clients. Having an effective online presence is an important step for businesses looking to generate more website enquiries. 


    When creating a brand presence, businesses must consider their target market carefully and use that knowledge to best determine which channels are appropriate for communication. Social media platforms can be used to advertise, interact with customers, build relationships, and much more. Creating quality content that resonates with the target audience can help draw people in while also showing them why they should choose you over the competition. Additionally, engaging with other brands within the industry is a great way to start conversations around relevant topics, spark collaboration opportunities, and get the word out about your business’ offerings.

  • Utilising Social Media

    Social media is an invaluable tool for businesses of all sizes when it comes to increasing website enquiries. It provides a direct line to potential customers, enabling companies to communicate and engage with their target market in a way that was previously not possible. 


    The first step is to make sure that you have the right social media accounts set up. Decide which platforms are most relevant to your target audience – this could be Instagram, Facebook or Twitter – and create profiles on those sites. Once your accounts are established, it’s important that they present an accurate reflection of your company’s message; personalise them by adding imagery such as logos or photographs, and ensure all content accurately reflects what you do as a business. 

  • Advertising Strategies

    Advertising is an important component of any business, and it's even more crucial when it comes to website enquiries. 


    To maximise the effectiveness of online advertising, marketers must start by having a clear understanding of their target audience. Marketers should ideally use multiple channels for their campaigns as this can help reach a broader audience. By combining paid search ads, display ads, organic social media posts and other tactics, businesses can broaden their reach and capture more potential customers’ attention. 

  • Generating Content

    Generating content for your website can be an essential tool in attracting more visitors and generating more enquiries. Creating the right content that is relevant to your target audience means you can accurately direct traffic to your website. However, finding the best way to generate this content is no easy task.


    The key to generating more website enquiries is understanding what kind of content will engage readers and encourage them to take action. This could include anything from blog posts, videos, photographs or even infographics - it all depends on what works best for you business goals. It's important to focus on creating original content that resonates with your target audience and encourages them to explore further on your site. Additionally, it's worth considering repurposing existing content so that it remains relevant over time. 

Maximise Enquiry Potential


For businesses looking to increase their enquiry potential, the key is finding the right balance between targeted content and effective online marketing. The first step in achieving this is understanding your audience and how to best reach them. By considering your customer journey and taking advantage of various digital marketing strategies, you can ensure that customers are finding your website and engaging with it in a meaningful way.


Once you have identified the right strategy for increasing website enquiries, it is important to maintain momentum by regularly monitoring progress against goals. By constantly looking for new opportunities to engage customers through content and other digital marketing tactics, businesses can maximise their enquiry potential over time. Additionally, making sure that any contact forms on the website are properly optimised will allow easy access for customers and help convert more leads into qualified enquiries. 

Generating more enquiries through your website


H10 have been working for 20 years to help businesses appear in the best possible way online. We specialise in high converting sites, and have taken some of our clients from 10 enquiries a year, to 110 a month with no extra traffic. Why not contact us to discuss your project?

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